A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior

✍ Scribed by Hui-ming (Deanna) Wang; Manohar U. Kalwani; Tolga Akçura

• Book ID: 116694859
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 240 KB
• Volume: 14
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2007.02.004