B-TO-B E-COMMERCE: A CONTENT ANALYTICAL
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Alexander E. Ellinger; Daniel F. Lynch; James K. Andzulis; Ronn J. Smith
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Article
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2003
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Wiley (John Wiley & Sons)
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English
β 64 KB
An Internet presence is a critical early component in the process of building towards a fully operational and unified eβcommerce strategy. Eβcommerce has significantly impacted logistics/supply chain strategies and the development and implementation of a website have become key issues for many firms