722 pp Philip Kotler, 4th Edition ,Marketing Management: Analysis, Planning and Control (1980) Prentice-Hall, Inc.,Englewood Cliffs, N.J..

✍ Scribed by Don E. Schultz

• Book ID: 119535703
• Publisher: Elsevier Science
• Year: 1980
• Tongue: English
• Weight: 125 KB
• Volume: 6
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(80)80062-2