<p>陶华碧年轻丧夫,独自远奔广东打工,带大两个儿子;</p> <p>42岁开始创业,卖过米豆腐、米粉、凉面,最后顺带做了辣椒酱;</p> <p>她不识字,但记忆力惊人,财务状况随口说来;</p> <p>极少接受采访,这次老干妈终于开口。</p> <p>从小店到辣椒酱帝国,这是一个女人的创业征途,陶华碧如何带领老干妈实现连续18年业绩增长,破40亿的年销售额,她的产品战略、国际布局、财务思想、资本观在互联网思维风靡的时代如何独树一帜,凭什么令人刮目相看。</p>
老干妈创始人陶华碧( Tao Huabi, Founder of Lao Gan Ma): 我不坚强,就没得饭吃(I Have to Be Strong to Survive)
✍ Scribed by 张立娜
- Publisher
- CNPeReading
- Year
- 2016
- Tongue
- Chinese
- Category
- Library
No coin nor oath required. For personal study only.
✦ Synopsis
《老干妈创始人陶华碧:我不坚强,就没得饭吃》:一个只懂得剁辣椒、炒辣椒的老太,把一瓶辣椒酱卖到了全世界。她不上市、不贷款、不融资、不逃税,却成就了70亿的身价。陶华碧名字连续数年被列入胡润富豪榜。是什么信念支撑着她具有如此强大的正能量呢?她说:“人的一生当中,遇到困难的时候很多,但是我不怕。别人眼里可能认为我孤儿寡母的,能做什么,但是我就要拼下去。否则,你吃不上饭,人家笑话你……”命运给了陶华碧一个比别人低的起点,就是想大声告诉她,让她用自己的一生去奋斗出一个绝地反击的故事。这个故事,关于独立,关于梦想,关于勇气,关于坚强。(A granny who knew nothing but chopping and frying chilies sells her products to the whole world. Without being listed, loans, financing or tax evasion, she is now worth 7 billion. Tao Huabi has appeared on the Hurun Rich List for several years on end. What conviction makes her so full of positive energy? She said, “I have often met with difficulties in my life but I’m not afraid. Others may say a widow will amount to nothing in the end, but I will not give up, otherwise I will have nothing to eat and others will laugh at me...” Destiny gave her a humble origin but also told her to turn the table and win. Her story is about independence, dream, courage and will power.)
✦ Subjects
Psychology; Nonfiction; PSY013000
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