电子商务专业英语教程（第2版）

✍ Scribed by 王晔,张慧芳

• Publisher: 电子工业出版社
• Year: 2015
• Tongue: Chinese
• Leaves: 251
• Edition: 2
• Category: Library

✦ Synopsis

本书由16个主题单元组成,涵盖了电子商务领域的基本理论,基本知识,基本技术,基本应用和法规等内容.每个主题单元由主课文,副课文,阅读材料,词汇,注释和练习组成.书后附有参考译文,练习参考答案和参考文献.

✦ Table of Contents

扉页
内容简介
序
前 言
目 录
Unit 1 Electronic Commerce Theor
Text A Overview of Electronic Commerce
Exercises
Text B Advantages and Disadvantages of Electronic Commerce
Reading Material
IT Producing Industries—Hopeful Sighs in 2003
IT Producing Industries Weatherthe Recessionand Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Network
Exercise
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online:How Americans Are Expanding Their Use of the Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-Commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Material
Online Marketing Basic
Establishing a Web Presenc
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
TextA Logistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Material
The First Step to Internet Marketing:Pick Something to Promote
Step One:Pick Something to Promote
elling Stuf
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange(EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and Customer Referrals
Unit 8 SCM and Electronic Commerce
Text A IT and Supply-Chain Management
Exercises
Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities
Reading Material
A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and Maintaining Brands on the Web
Reading Materials
E-Commerce Security:Fact or Fiction?
Unit 11 Electronic Commerce Legislation
Text A Legal Issues in E-Commerce
Exercises
Text B Secure Payment Protocols and Security Schemes
Reading Materials
How Does an Online Store Handle Credit Card Orders?
Unit 12 Web Marketing
Text A Web Marketing Strategies
Exercises
Text B Protection of Intellectual Property in Online Business
Reading Materials
Keyword Research
Unit 13 Electronic Commerce and Information Economy
Text A The Evolving Information Economy
Exercises
Text B The Information Economy and Competitive Advantage of Enterprises:A Value Chain Analysis
Reading Materials
E-Commerce in the Digital Economy
Unit 14 Internet Finance
Text A Crowdfunding
Exercises
Text B Crowdfunding:the Disruptor's Disruptor
Reading Materials
Mobile Payment
Unit 15 Electronic Commerce Trust
Text A Role of Trust in e-business Success
Exercises
Text B Designing Trust into Online Experiences
Reading Materials
Competing for Eyeballs by Branding
Unit 16 Electronic Commerce Planning
Text A Planning Electronic Commerce Initiatives
Exercises
Text B Managing Electronic Commerce Implementation
Reading Materials
How to Choose the Right E-Commerce System
参考译文
第1单元暋课文A:电子商务概要
第2单元暋课文A:计算机网络
第3单元暋课文A:经济学和电子商务的互动
第4单元暋课文A:网络出版
第5单元暋课文A:电子商务中的物流
第6单元暋课文A:电子数据交换(EDI)
第7单元暋课文A:网络营销结构概述
第8单元暋课文A:信息技术与供应链管理
第9单元暋课文A:网络广告方法
第10单元暋课文A:电子商务网络安全
第11单元暋课文A:电子商务的法律问题
第12单元暋课文A:网络营销策略
第13单元暋课文A:持续发展的信息经济
第14单元暋课文A:众筹
第15单元暋课文A:信任在电子商务成功中的作用
第16单元暋课文A:规划电子商务行动
练习参考答案
参考文献