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Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation

✍ Scribed by Nukhet Harmancioglu; Regina C. McNally; Roger J. Calantone; Serdar S. Durmusoglu


Book ID
110999310
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
493 KB
Volume
37
Category
Article
ISSN
0033-6807

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