Young African Americans: a new generation of giving behaviour
β Scribed by Tysus D. Jackson
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 175 KB
- Volume
- 6
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.150
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
It has been suggested that younger generations of African Americans may be the group whose giving behaviour has altered most in recent times. Primary research to establish whether this is indeed the case was conducted through focus groups to identify deviation from the extant research on giving motivations. The ages of the participants were 26β32. The theoretical foundation for this research was drawn from historical literature on African American philanthropy, relevant models of giving behaviours and contemporary research in the field. The research concludes that the notion of uplifting one's race remains a powerful motive for giving. Copyright Β© 2001 Henry Stewart Publications
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