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Young African Americans: a new generation of giving behaviour

✍ Scribed by Tysus D. Jackson


Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
175 KB
Volume
6
Category
Article
ISSN
1465-4520

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✦ Synopsis


Abstract

It has been suggested that younger generations of African Americans may be the group whose giving behaviour has altered most in recent times. Primary research to establish whether this is indeed the case was conducted through focus groups to identify deviation from the extant research on giving motivations. The ages of the participants were 26–32. The theoretical foundation for this research was drawn from historical literature on African American philanthropy, relevant models of giving behaviours and contemporary research in the field. The research concludes that the notion of uplifting one's race remains a powerful motive for giving. Copyright Β© 2001 Henry Stewart Publications


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