✦ LIBER ✦

You May Also Like: Taste in an Age of Endless Choice

✍ Scribed by Vanderbilt, Tom

Book ID: 109305994
Publisher: Knopf Doubleday Publishing Group
Year: 2016
Tongue: en-US
Weight: 461 KB
Category: Fiction
ISBN-13: 9780307402622

No coin nor oath required. For personal study only.

✦ Synopsis

From the best-selling author of Traffic , a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. With both blue and red versions of its striking cover, You May Also Like starts a conversation about taste at very first glance: which color do you prefer?

Everyone knows his or her favorite color, the foods we most enjoy, and which season of House of Cards deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful, You May Also Like delves deep into psychology, marketing, and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the dynamics of the pop...

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