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Yield management — a model for implementation

✍ Scribed by Kent Farrell; Fiona Whelan-Ryan

Publisher
John Wiley and Sons
Year
1998
Weight
171 KB
Volume
4
Category
Article
ISSN
1077-3509

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✦ Synopsis

The development of the yield management (YM) conceptual model originated from studiescarriedoutbytheauthorsinIrelandand Australia, concerning effective yield management implementation in hospitality operations. Findings from both studies concurred. Education, training and the developmentofayield-orientedculturewithin an organisation are central to the implementation of a yield management system. Hospitality practitioners must then foster this culture by developing and implementing yield-oriented strategic and tactical processes within an organisation. The model has provided the authors with a frameworkto further examineandevaluatethe structure and processes involved in effective implementation.

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