Writing a Business Plan: A Practical Guide

✍ Scribed by Ignatius Ekanem

• Publisher: Routledge
• Year: 2017
• Tongue: English
• Leaves: 135
• Series: Routledge Focus on Business and Management
• Category: Library

✦ Table of Contents

Cover
Title
Copyright
Dedication
Contents
List of illustrations
About the author
Acknowledgements
1 Introduction to this book
2 The contents of a business plan
3 Introduction to the business plan
4 Idea generation
5 Business strategy
6 Market research and marketing
7 Financing the business
8 Operations management
9 HR-related tasks and legal compliance
10 Risk analysis, growth and exit planning
11 Conclusion
Appendices
1 Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars
2 Example of turning a hobby into a business: Lawton Dancewear
3 Business plan template
4 Sample business plan (1) – WorldFood Enterprises
5 Sample business plan (2) – Suzan Joseph Associates Ltd
6 An example of a mission statement
7 An example of a vision statement
Index