<p>Everyone wants to know the "who-what-when-where-why-how-how much" immediately, in the first sentence.</p><p> </p><p>They need to make decisions. When they read documents, they want to know the important things immediately.</p><p>They want to know objectives, means of measurement, costs, and retur
Working With Words In Business And Legal Writing: a Guide to More Effective Business Writing
β Scribed by Agress, Lynne
- Publisher
- Basic Books
- Year
- 2009;2012
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
A quick, witty, and comprehensive reference guide to grammar and style for the business writer.;Preface; Acknowledgments; Credits; Part I: Words on Writing; Introduction; 1. How Literate Are You?; 2. Cutting Down on Words; 3. Meaningless Words and Awkward Sentences; 4. Jargon, Confusing Writing, Can't Masquerade As Style; 5. Good Grammer Is Essential to Good Writing; 6. Punctuation and Transitions; 7. Active Versus Passive Voice; 8. Structure and Organization; 9. Striking the Right Tone; 10. Poor Writing Is Not Style; Part II: Words on Marketing; Introduction; 11. Writing to Market; 12. Writing Your Firm's Future; 13. Writing a Winning Proposal or Business Plan.
β¦ Table of Contents
Preface
Acknowledgments
Credits
Part I: Words on Writing
Introduction
1. How Literate Are You?
2. Cutting Down on Words
3. Meaningless Words and Awkward Sentences
4. Jargon, Confusing Writing, Can't Masquerade As Style
5. Good Grammer Is Essential to Good Writing
6. Punctuation and Transitions
7. Active Versus Passive Voice
8. Structure and Organization
9. Striking the Right Tone
10. Poor Writing Is Not Style
Part II: Words on Marketing
Introduction
11. Writing to Market
12. Writing Your Firm's Future
13. Writing a Winning Proposal or Business Plan. Part III: A Few Words on Technology14. Communicating on the Internet
Appendix
A Business Is Not a University
Evaluating a Writing Course or Workshop
Selecting the Right Consultant.
β¦ Subjects
Business writing;English language;Legal composition;Handbooks and manuals;;English language -- Handbooks, manuals, etc;Business writing -- Handbooks, manuals, etc;Legal composition -- Handbooks, manuals, etc
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