The nationβs premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vo
Words That Work: It's Not What You Say, It's What People Hear
β Scribed by Soundview Executive Book Summaries.;Luntz, Frank I
- Publisher
- Hachette Books;[Distributed by Books24x7.com], Soundview Executive Book Summaries
- Year
- 2007
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Subjects
English language--United States--Rhetoric;Persuasion (Rhetoric)--Political aspects;Popular culture--United States;Mass media and language;Popular culture;Communication in politics;Critical thinking;English language--Rhetoric;;English language -- United States -- Rhetoric;Persuasion (Rhetoric) -- Political aspects;Popular culture -- United States;English language -- Rhetoric;United States
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The nationβs premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vo
xvii, 221 p. ; 21 cm