๐”– Bobbio Scriptorium
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Word usage mirrors community structure in the online social network Twitter

โœ Scribed by John Bryden, Sebastian Funk, Vincent AA Jansen


Book ID
120736695
Publisher
Springer-Verlag
Year
2013
Tongue
English
Weight
364 KB
Volume
2
Category
Article
ISSN
2193-1127

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Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul