✦ LIBER ✦
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
✍ Scribed by Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan
- Book ID
- 120199731
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 601 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0167-8116
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