<b>A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar</b><p><br>For more than two decades, <i>Winning at New Products</i> has served as the bible for product developers everywhere. Robert G. Cooper demonstrates wh
Winning at new products : accelerating the process from idea to launch
β Scribed by Cooper, Robert G. (Robert Gravlin), 1943-
- Publisher
- Cambridge, Mass. : Perseus Pub.
- Year
- 2001
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
xiii, 425 p. : 24 cm
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