In our study, we argue that product quality may enhance competitive advantage, leading to increased returns but a reduction in variance in returns. More specifically, based on our analyses of strategy-related theories, we propose a model in which a positive relationship is predicted between relative
Win a quality award and lose your competitive advantage
✍ Scribed by Anthony L. Iaquinto
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 88 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
✦ Synopsis
Win a quality award and lose your competitive advantage
. For the vast majority of ®rms there is a negative relationship between winning a quality award and subsequent ®rm performance.
. The dangers of simplicity', the winner's curse', or `the smothering bureaucracy' can be used to explain how winning a quality award may lead to declines in competitive advantage.
. Firms should look at alternatives to quality awards as a means to improve quality management in their ®rm.
. Careful planning and implementation, as well as years of experience, can moderate the adverse effects that winning a quality award has on a ®rm's competitive advantage.
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