## Abstract We study the willingness to pay for reductions in health risks when people do not evaluate probabilities linearly, as is commonly assumed in elicitations of willingness to pay, but weight probabilities, as is commonly observed in empirical studies of decision under risk. We show that fo
Willingness to pay for health risk reduction in the context of altruism
✍ Scribed by Jorge E. Araña; Carmelo J. León
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 173 KB
- Volume
- 11
- Category
- Article
- ISSN
- 1057-9230
- DOI
- 10.1002/hec.687
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
This paper presents results on the valuation of health risks in the presence of altruism. The contingent valuation method is utilised in a split sample experiment for estimating the private and public values in reducing the risk of flu. Data modelling for the dichotomous choice method follows a Bayesian approach, which accounts for zero responses and is adequate for the comparison of small sample results. The results of the experiment suggest that altruism is a positive component in the value of reducing the probability of flu, which depends positively on the number of days involved, the health status and the personal income of the subject. The marginal value of risk is found to be a decreasing function of the reduction in the probability of becoming ill. Copyright © 2002 John Wiley & Sons, Ltd.
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