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Willingness to pay for advice: The role of rational and experiential processing

✍ Scribed by John Godek; Kyle B. Murray

Book ID
113829728
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
224 KB
Volume
106
Category
Article
ISSN
0749-5978

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## Abstract Three measures of the value of time – willingness to pay (WTP) for a reduction in travel time, willingness to accept (WTA) a monetary compensation to forgo it, and the wage rate – are evaluated and compared. WTP and WTA were estimated from the two‐part regressions of time price, using c