Originally published in Great Britain by Little Tiger Press, 1996, under the title: What if?
Willful: How We Choose What We Do
β Scribed by Richard Robb
- Publisher
- Yale University Press
- Year
- 2019
- Tongue
- English
- Leaves
- 246
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Β
Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decisionβ βmaking is at best incomplete. Robb explains how these choices made seemingly without reason belong to a realm of behavior he identifies as βforβ βitself.β
Β
A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from investing to how hard we work to how we manage daily interactions.
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