Will the frog change into a prince? Predicting future customer profitability

✍ Scribed by Roland T. Rust; V. Kumar; Rajkumar Venkatesan

• Book ID: 116568595
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 537 KB
• Volume: 28
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2011.05.003