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[Wiley Series in Probability and Statistics] Bayesian Networks (An Introduction) || Evidence, Sufficiency and Monte Carlo Methods

โœ Scribed by Koski, Timo; Noble, John M.


Publisher
Wiley
Year
2009
Weight
721 KB
Category
Article
ISBN
047068402X

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p