The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p
[Wiley Series in Probability and Statistics] Applied Bayesian Modelling || Front Matter
β Scribed by Congdon, Peter
- Book ID
- 120599538
- Publisher
- John Wiley & Sons, Ltd
- Year
- 2003
- Weight
- 101 KB
- Category
- Article
- ISBN-13
- 9780470867150
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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p
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