### Review "At last, here is a book that gives this underrated skill the respect it deserves."-- *The New York Times* " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer, *Back to the
Why we buy—The science of shopping
✍ Scribed by Harri Luomala
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 73 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0742-6046
- DOI
- 10.1002/mar.1004
No coin nor oath required. For personal study only.
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### Review "At last, here is a book that gives this underrated skill the respect it deserves."-- _The New York Times_ " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer, _Back to the
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