Why the WTA–WTP disparity matters
✍ Scribed by Thomas C Brown; Robin Gregory
- Book ID
- 117613908
- Publisher
- Elsevier Science
- Year
- 1999
- Tongue
- English
- Weight
- 104 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0921-8009
No coin nor oath required. For personal study only.
📜 SIMILAR VOLUMES
## Abstract Four studies demonstrated robust within‐ and between‐subject differences in willingness‐to‐pay (WTP) and willingness‐to‐accept (WTA) measures of the value of lottery tickets. Buyers and sellers attended to different numerical cues and interpreted the same numbers differently when settin
A host of studies have shown that respondents typically provide larger values re¯ecting their willingness to accept compensation (WTA) for the loss of a product than amounts they would be willing to pay (WTP) to acquire the same product (Knetsch and Sniden, 1984;Cummings, Brookshire, and Schulze, 19