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Why startups fail: and how yours can succeed

✍ Scribed by Feinleib, David


Publisher
Apress, Distributed to the Book trade worldwide by Springer-Verlag New York
Year
2012
Tongue
English
Leaves
185
Category
Library

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✦ Synopsis


For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures makeand how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you! But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It's easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why? What would the founders have done differently? How did one company become a billion-dollar success while anotherwith a better product and in the same marketfail? Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and bloggerDave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you'll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail: Shows venture-backed startups and boot-strappers alike how to succeed where others fail. Is equally valuable for companies still on the drawing board as well as young firms taking their first steps. Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures. Covers the critical elements of entrepreneurial success.

✦ Table of Contents


Part I. Market, Product, and Entrepreneur --
Poor Product-Market Fit --
Pivot Your Way to a Successful Launch --
Bad Products --
Less Is More --
The Missing Entrepreneur --
Market Visionary and Product Picker --
Part II. Sales and Marketing --
Investing in Sales and Marketing Too Early --
Know When to Spend-and When Not To --
Losing Money on Sales --
Put Sales Leverage to Work for You --
Invisible Startups --
Market Your Startup Without Incinerating Cash --
Part III. Execution --
Failing to Communicate --
Words Matter --
Not Getting Started --
How to Get Your Company Off the Ground --
Failing to Execute --
Lessons on Growth --
Part IV. Capital and Liquidity --
Pitches That Fail --
Perfect Your Pitch --
Managing Liquidity --
Get Paid for Your Work --
From Failure, Success --
Mistakes: The Stepping Stones to Startup Victory.

✦ Subjects


Nouvelles entreprises;Petites et moyennes entreprises--Gestion;Succès dans les affaires;Small business--Management;New business enterprises;Success in business;Ressources Internet;Small business -- Management;Petites et moyennes entreprises -- Gestion;Succès dans les affaires


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