Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

✍ Scribed by Michael Ahearne; Douglas E. Hughes; Niels Schillewaert

• Book ID: 116568448
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 314 KB
• Volume: 24
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2007.09.003