✦ LIBER ✦
Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations
✍ Scribed by Michel, Géraldine; Donthu, Naveen
- Book ID
- 125425594
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 380 KB
- Volume
- 67
- Category
- Article
- ISSN
- 0148-2963
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