✦ LIBER ✦
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
✍ Scribed by Lukas, Bryan A; Whitwell, Gregory J; Heide, Jan B
- Book ID
- 120303364
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 128 KB
- Volume
- 77
- Category
- Article
- ISSN
- 0022-2429
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