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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

✍ Scribed by Stefania Borghini; Nina Diamond; Robert V. Kozinets; Mary Ann McGrath; Albert M. Muñiz Jr.; John F. Sherry Jr.


Book ID
113752308
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
207 KB
Volume
85
Category
Article
ISSN
0022-4359

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