This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from th
Who’s Driving Electric Cars (Lecture Notes in Mobility)
✍ Scribed by Contestabile
- Publisher
- Springer
- Year
- 2020
- Tongue
- English
- Leaves
- 305
- Category
- Library
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✦ Synopsis
This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from the growing number of electric vehicle users, who can now be studied directly. In turn, it systematically analyzes the leading markets for electric vehicles in North America, Europe and Asia.
Bringing together the experience and expertise of authoritative researchers and practicing professionals, the book shares a wide range of empirical data obtained at the national level and summarizes the general lessons learned. The last part of the book discusses policy-relevant insights, forecasts the future evolution of the field in terms of methods and data availability, and addresses several key questions that policymakers and other stakeholders are currently facing.
✦ Table of Contents
Foreword
Acknowledgements
Contents
Introduction: Understanding the Development of the Market for Electric Vehicles
Why This Book
Who It Is for
What It Covers
North America
Electric Cars in California: Policy and Behavior Perspectives
The Evolution of PEV Policy in California and the US
The Genesis of the ZEV Mandate
Development of Plug-in Hybrid Vehicles
Actors Supporting the PEV Market
Policy Evolution Post ZEV Mandate
Selected Studies of the PEV Market in California
Who Is Buying Electric Vehicles in California?
Understanding the Effect of Electric Vehicle Incentives
Demand Drivers for Plug-in Vehicle Charging Infrastructure
References
What Conversations Between PEV Owners and Owners of Non-PEVs in California Tell Us About Sustaining a Transition
Plug-in Electric Vehicle Market Growth?
A Failure to Instigate Broader Consumer Engagement with PEVs Is a Barrier to Continued Market Growth
Can PEV Owners Help Accelerate PEV Market Growth?
General Approach
Workshop Results
PEV Costs
PEV Charging Infrastructure
Overall Responses of Non-PEV Owners: Learning the Signs of PEVs
Discussion
Conclusions
References
Gasoline Savings from Electric Vehicles in the US
Introduction
Background
Data
Vehicle Choice Model
Counterfactual Analysis
Fuel Savings from PEV Adoption Incentives
Caveat: CAFE/GHG Standards
Caveat: The Rebound Effect
Conclusion
References
The Present and Future Market for PEVs in Canada: Evidence from a Mixed-Method Research Program
Introduction
Rationale for a Reflexive, Mixed-Method Research Approach
Overview of the Research Program
The Case of Canada: PEV Sales and Policy
Qualitative Results: Semi-structured Interviews with Pioneers and Mainstream Consumers
Insights from PEV Pioneers
Insights from Mainstream Consumers
Quantitative Results: Large-Scale Surveys with Mainstream Consumers
Modeling Results: Simulating PEV Sales in the Real-World with the REPAC Model
Informing Policy Evaluation: The PEV Policy Report Card
Conclusions
References
Europe
Norway—The World Leader in BEV Adoption
Introduction
Data Sources—Consumer Adoption of BEVs
Favorable Conditions, but Rough Winters
A Multi-level Perspective on BEV Adoption
Theoretical Approach and Main Results
Local Testing and Industrialization Efforts—1990 to 1999
Optimism, Dismay and Renewed Hope—2000 to 2009
The Modern BEV Jump Starts the Market—2010 to 2018
ICEV Regime Exploiting the Window of Opportunity
Extreme Incentives Give Extreme Results
Experiences and Opportunities with BEVs
Plugging into the Electric Future
Relation to Other Societal Targets
Extreme Outlier or a Lab to Learn from?
References
Plug-in (Hybrid) Electric Vehicle Adoption in the Netherlands: Lessons Learned
Introduction
Dutch Context on E-mobility
Purchase Incentive Scheme
Electric Vehicle Sales
Roll-Out of Charging Infrastructure
Effectiveness of PEV Adoption Support Policies
Plug-in Hybrid Vehicles Utilizaton
Secondary Effects
Charging Infrastructure Utilization
Utilization Rate
Conclusions and Recommendations
References
What Can Driving Patterns Reveal About the Suitability of PEVs in Sweden? Analysis and Policy Implications
Introduction
Swedish Incentives Related to PEVs
Methods and Data Used
Lessons Learned from Flex-Fuel Vehicles
How Well Suited are BEVs for Swedish Consumers and Their Driving Patterns?
Driving Patterns
Economic Viability
Looking Closer at Two-Car Households
Comparing the First and Second Car of a Household
The Role of Flexibility
How Do Two-Car Households Use a BEV?
Conclusions
References
Beyond Consumer Innovators: Adoption of Plug-in Vehicles by Mainstream Consumers in the U.K.
Introduction
The Importance of Mainstream Consumer PEV Adoption
Who Are Mainstream Consumers?
The Problem of Psychological Distance
The Problem of the Hawthorne Effect
The Influence of Symbolism and Self-congruity
The Bed of Procrustes
Understanding Mainstream Consumers’ Own Perspectives: Findings from Qualitative Research
Cost Minimization
Vehicle Confidence
Vehicle Adaptation Demands
Environmental Beliefs
Impression Management
PEVs as a Work in Progress
A 2019 Perspective on Graham-Rowe et al.’s Qualitative Research
Measuring Mainstream Consumers’ Likelihood to Adopt a BEV After Direct Experience of Using One
Willingness to Consider Having a BEV
Symbolic Meaning and Self-congruity
What Have We Learned?
Where Next?
References
Electric Vehicle Adoption in Germany: Current Knowledge and Future Research
Introduction
The German Car Market and Automotive Industry
Chapter Overview
The Current State of PEV Adoption
PEV Market Overview
Private PEV Users
Fleet PEV Users
Company Car PEV Users
PEV Usage
Annual Vehicle Kilometers Travelled
Electric Driving of PHEVs
User Experience with PEVs
Drivers and Barriers to PEV Adoption
Barriers and Drivers by User Group
Charging Infrastructure
Policies
Recommendations for Future Research
Market Diffusion
Next Adopters
Freight Vehicles
Other Technologies and Mobility Services
References
China
China’s Booming Plug-in Electric Vehicle Market—How Will It Continue?
Introduction—Recent Fast Growth
China’s PEV Market Is Growing Rapidly
Will It Continue?
Chapter Structure
Policy Has Been the Biggest Driver
Government Policy Phases
Monetary Incentives—Purchase Subsidies
Nonmonetary Incentives
Vehicle License Plate Registration Privilege
Dual-Credit Policy
Market Dynamics Simulated by NEOCC
Local Government Incentives
Monetary Incentives from Local Governments
Other Local Government Incentives
Consumer Concerns in China’s PEV Market
BEV Range Anxiety
Charging Infrastructure
Ownership Costs of Home-Charging
Battery Performance
Market Competition—Who Wins the Consumers?
Conclusions
References
Plug-in Electric Vehicle Market Research on Consumer in Six Cities in China
Introduction
Conceptual Model and Literature Review
Conceptual Model
Policy Background
Literature on Factors Associated with PEV Adoption
Methodology
Survey Sampling and Administration
Analytical Methods
Results
Summary of the Survey from Six Cities
Model Results of Explanatory Analysis
Findings from Qualitative Analysis
Summary and Conclusions
References
Conclusions
Lessons Learned and Future Prospects
What Have We Learned?
Who Has Already Adopted PEVs?
What Is Keeping Others From Adopting PEVs?
How Long Does the Range of a BEV Need to Be?
How Important Is Public Charging Infrastructure?
Are PHEVs Important for Achieving High Levels of PEV Penetration?
To What Extent Are PHEVs Really Driven on Electricity?
How Easily Can Leading Markets Be Replicated?
How Long Do Governments Need to Incentivise PEVs?
What Next?
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