Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks

✍ Scribed by Oh, Joon-Hee; Peters, Linda D.; Johnston, Wesley J.

• Book ID: 124120697
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 926 KB
• Volume: 43
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2014.05.016