✦ LIBER ✦
Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation
✍ Scribed by Marleen C. Onwezen; Jos Bartels
- Book ID
- 116242403
- Publisher
- Elsevier Science
- Year
- 2011
- Tongue
- English
- Weight
- 199 KB
- Volume
- 57
- Category
- Article
- ISSN
- 0195-6663
No coin nor oath required. For personal study only.