Which Brands Gain Share from Which Brands? Inference from Store-Level Scanner Data

✍ Scribed by Rutger van Oest

• Book ID: 106508000
• Publisher: Springer US
• Year: 2005
• Tongue: English
• Weight: 335 KB
• Volume: 3
• Category: Article
• ISSN: 1570-7156
• DOI: 10.1007/s11129-005-0302-x