When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation

✍ Scribed by Lisa C. Wan; Elisa K.Y. Chan; Lei Su

• Book ID: 116556352
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 296 KB
• Volume: 30
• Category: Article
• ISSN: 0278-4319
• DOI: 10.1016/j.ijhm.2010.07.004