✦ LIBER ✦
When Things Go Wrong, Don't Rely on Committed Consumers: Effects of Delayed Product Launches on Brand Trust
✍ Scribed by Herm, Steffen
- Book ID
- 119856142
- Publisher
- John Wiley and Sons
- Year
- 2012
- Tongue
- English
- Weight
- 220 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0737-6782
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