When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration–Exploitation and Environmental Uncertainty

✍ Scribed by Roger Calantone; Gaia Rubera

• Book ID: 109165441
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 264 KB
• Volume: 29
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2011.00884.x