When Old Is Gold:The Role of Business Longevity in Risky Situations

✍ Scribed by Desai, Preyas S; Kalra, Ajay; Murthi, B.P.S

• Book ID: 118741979
• Publisher: American Marketing Association
• Year: 2008
• Tongue: English
• Weight: 95 KB
• Volume: 72
• Category: Article
• ISSN: 0022-2429
• DOI: 10.1509/jmkg.72.1.95