When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

✍ Scribed by Jain, Shailendra Pratap; Agrawal, Nidhi; Maheswaran, Durairaj

• Book ID: 125588032
• Publisher: University of Chicago Press
• Year: 2006
• Tongue: English
• Weight: 116 KB
• Volume: 33
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/504139