๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

When marketing involvement matters at the manager level

โœ Scribed by Martha M. Lauzen


Book ID
113331379
Publisher
Elsevier Science
Year
1993
Tongue
English
Weight
895 KB
Volume
19
Category
Article
ISSN
0363-8111

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## Abstract Viewers looked at print advertisements as their eye movements were recorded. Half of them were asked to rate how much they liked each ad (for convenience, we will generally use the term โ€˜adโ€™ from this point on), while the other half were asked to rate the effectiveness of each ad. Previ