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When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty

✍ Scribed by Sanjay Puligadda; William T. Ross; Jinjie Chen; Elizabeth Howlett


Book ID
118480382
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
199 KB
Volume
19
Category
Article
ISSN
0969-6989

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