When thinking is beneficial and when it
β
Michael HΓ€fner; Debra Trampe
π
Article
π
2009
π
Elsevier Science
π
English
β 333 KB
## Abstract This study addresses the advertising effectiveness of round and thin models. Integrating previous findings and theories, the authors predict and find that impulsive and reflective product evaluations as responses to thin and round advertisement models diverge. Specifically, four experim