When is a car like a drink? Metaphor as a means to distilling brand and product identity

✍ Scribed by Karjalainen, Toni-Matti

• Book ID: 118100166
• Publisher: Wiley (Blackwell Publishing)
• Year: 2010
• Weight: 553 KB
• Volume: 12
• Category: Article
• ISSN: 1045-7194
• DOI: 10.1111/j.1948-7169.2001.tb00536.x