✦ LIBER ✦
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
✍ Scribed by Hwang, Yookyung; Ko, Eunju; Megehee, Carol M.
- Book ID
- 125440537
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 425 KB
- Volume
- 67
- Category
- Article
- ISSN
- 0148-2963
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