✦ LIBER ✦
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
✍ Scribed by Horen, Femke van; Pieters, Rik
- Book ID
- 115440351
- Publisher
- American Marketing Association
- Year
- 2012
- Tongue
- English
- Weight
- 211 KB
- Volume
- 49
- Category
- Article
- ISSN
- 0022-2437
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