๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

When helping hurts: Negative effects of benevolent care

โœ Scribed by C.W Von Bergen; Barlow Soper; Gary T Rosenthal; Sherry J Cox; Roberta Fullerton

Book ID
119590954
Publisher
SAGE Publications
Year
1999
Tongue
English
Weight
281 KB
Volume
5
Category
Article
ISSN
1078-3903

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## Abstract Negative publicity can diminish positive consumer perceptions of a brand. We explore the impact of processing style on mitigating the effects of negative publicity. We hypothesize that holistic thinkers are less susceptible to negative publicity information than are analytic thinkers. H