When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance

✍ Scribed by Kaleka, Anna

• Book ID: 120418339
• Publisher: American Marketing Association
• Year: 2011
• Tongue: English
• Weight: 135 KB
• Volume: 19
• Category: Article
• ISSN: 1069-031X
• DOI: 10.1509/jimk.19.1.40