When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity

✍ Scribed by Brian P. Brown; Alex R. Zablah; Danny N. Bellenger; Wesley J. Johnston

• Book ID: 116568587
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 270 KB
• Volume: 28
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2011.03.004