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When customers get clever: Managerial approaches to dealing with creative consumers

✍ Scribed by Pierre R. Berthon; Leyland F. Pitt; Ian McCarthy; Steven M. Kates


Book ID
116331418
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
222 KB
Volume
50
Category
Article
ISSN
0007-6813

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