✦ LIBER ✦
When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
✍ Scribed by Margaret C. Campbell
- Book ID
- 125584151
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 521 KB
- Volume
- 4
- Category
- Article
- ISSN
- 1057-7408
- DOI
- 10.2307/1480249
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