When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions

✍ Scribed by Meyvis, Tom; Janiszewski, Chris

• Book ID: 125587997
• Publisher: University of Chicago Press
• Year: 2004
• Tongue: English
• Weight: 260 KB
• Volume: 31
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/422113